Agent Insights - Keller Home Loans

Agent Insights

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How to Help Clients Relocate with Confidence: A Strategic Guide for Agents and Lenders

Agent Insights /

In today’s evolving housing landscape, relocation is more than a logistical task—it’s a strategic life choice. Whether you’re an empty nester downsizing for simplicity, a parent looking for more space and affordability, or someone starting fresh in a new state for work or retirement, the decision to move brings a mix of excitement, uncertainty, and […]

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How Lenders and Real Estate Agents Can Partner to Help Clients Leverage Home Equity Wisely

Agent Insights /

In a market shaped by fluctuating mortgage rates, persistent inventory shortages, and evolving consumer expectations, home equity has become one of the most valuable—and underutilized—assets homeowners have. With Americans sitting on an estimated $31.8 trillion in home equity as of Q4 2024, according to the Federal Reserve, opportunities abound for real estate agents and lenders

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Helping Your Clients Understand Homeownership’s Financial and Emotional Benefits

Agent Insights /

June is National Homeownership Month, and it offers a powerful opportunity for real estate professionals to engage with clients, generate leads, and reaffirm the long-term benefits of owning a home. While interest rates and market dynamics may shift, the value of homeownership remains steady. As an agent, this month is your moment to shine a

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