Agent Insights

Turning awareness into consistent action. Black History Month offers an important opportunity for reflection across many industries, including real estate and mortgage lending. It encourages conversations about history, progress, and the ongoing responsibility to create fair and equitable systems. But for professionals serving homebuyers and homeowners, the most meaningful impact comes when awareness extends beyond […]

Trends, challenges, and mindset shifts real estate professionals should be aware of. Today’s homebuyer profile is changing. A growing share of buyers are entering the market on their own rather than as part of a couple or household with dual incomes. Data from the National Association of Realtors shows that in 2024, 20 percent of

A practical guide for agents to discuss affordability and readiness without overpromising For many buyers, the path to homeownership is less about checking a single box and more about balancing competing financial priorities. Monthly debt, savings goals, and the desire to buy a home often pull in different directions. When clients feel pulled too hard

The holiday season is often viewed as a lull in real estate, a time when both buyers and sellers are preoccupied with year-end obligations. Many agents assume clients will delay their home search until spring, when the market is traditionally perceived as most active. In reality, this period can present a surprising number of opportunities

For many real estate agents, the holiday season is often perceived as a slowdown. Families are busy with travel, gift shopping, and year-end obligations, leading many professionals to assume that prospective buyers will wait until spring to re-enter the market. That assumption, however, overlooks a key opportunity: the holidays can offer unique advantages that allow

Veterans and active-duty military members have access to one of the most valuable home financing tools available: the VA home loan. Yet many do not fully understand its benefits or even realize they are eligible. For real estate agents, this creates a tremendous opportunity to provide value, build trust, and position yourself as a go-to

In a competitive housing market, every advantage counts. For real estate agents working with veterans or active-duty military clients, understanding how to position a VA home loan offer effectively can make all the difference between an accepted offer and one that gets passed over. Unfortunately, misconceptions about VA loans persist among some listing agents and

Even experienced buyers often enter the home search with misconceptions about mortgages. These myths can cause unnecessary hesitation, delay transactions, and in some cases prevent clients from pursuing opportunities they could comfortably afford. As a trusted real estate professional, you play a critical role in clearing up confusion. By partnering with a lender like Keller

Experienced real estate agents know that buying a home is more than a transaction. Clients want clear guidance, trustworthy advice, and a seamless process that reduces stress at every step. While your role as an agent is critical, collaborating effectively with lenders can take the client experience to the next level. By deepening your knowledge

For many retirees, the dream of downsizing or relocating comes with an unexpected reality check. Housing prices are high, monthly mortgage payments can strain a fixed income, and dipping into retirement savings often feels risky. But for Tom and Sarah, a retired couple ready for a new chapter, the solution came in the form of