4 Ways to Use Threads in Your Marketing Efforts

Successful financier investor works inside office at work, businessman in business suit uses telephone near window, man smiles and reads good news online from smartphone.

Connect with a Loan Officer

Your loan officer will work with you and your agent to advise you on a whole range of strategies and options to help you achieve your goals.

In a tight housing market, you want to get the word out fast about a new listing or new rates in your area. Social media is a great way to do that, but which platform is best?

Threads has entered the social media sphere this summer, and the bottom line is it’s another vehicle to market your listings and services.

First, a little about Threads. Threads is very similar to Twitter’s format of short, conversation-based posts. Since Threads is a Meta product, you can easily connect your Instagram followers to your Threads account when you log into Threads the first time and use your Instagram login.

So, how can Threads help you get noticed? Here are four ways to use Threads in your marketing efforts:

Post different content

Just because Threads is associated with Instagram and Facebook doesn’t mean you should post the same content on all three platforms. Give your followers some variety.

Start more conversations

Remember, Threads is meant to be a place where conversations happen and to connect with people. More than 10 posts a day on Instagram is over the top. It’s not on Threads.

Grow your community

Building a large community of followers on social media is essential for your content to get noticed. So, naturally, the more followers you have on Threads means there are more people — including new followers — who have the opportunity to view your posts.

Test new content

Threads rolled out July 5, so people are still figuring out what works and what doesn’t. Don’t be afraid to test new content, maybe something you’ve been holding off posting on Instagram. If your new post gets good engagement, consider expanding it to the other more established social platforms.

Source: Threads for the Real Estate Industry: My Initial Thoughts on Meta’s New App, July 6, 2023, www.nowbam.com.

Related Articles

A modern, energy-efficient home with solar panels on the roof and a battery storage system installed outside. The house is surrounded by lush greenery, emphasizing sustainability and renewable energy solutions.

Sustainability in Real Estate: Agents Leading the Green Movement 

As sustainability becomes a priority for today’s homebuyers and sellers, real estate agents are in a unique position ...
Read More
A smiling man in a beige shirt sits at a desk in a modern office, holding and pointing at a small solar panel. A laptop, light bulbs, a battery, and office supplies are on the desk. In the background, a whiteboard with diagrams and a small wind turbine model suggest a discussion about renewable energy.

The Growing Demand for Solar: How Agents Can Educate Buyers & Sellers

As more homeowners look for ways to reduce energy costs and increase sustainability, solar power has become an ...
Read More
A contractor in a navy blue work uniform and tool belt discusses a clipboard checklist with a homeowner in a modern kitchen. The homeowner, wearing a beige top and jeans, listens attentively while holding her hands together. The bright kitchen features white cabinets, a marble countertop, and various decorative elements.

The Hidden Costs of Skipping a Home Inspection: What Real Estate Agents Need to Know

In a competitive real estate market, buyers often feel the pressure to waive contingencies, including home inspections, to ...
Read More
Scroll to Top